Principles of Graphic Design, 1st Edition © 2024

Principles of Graphic Design, published by Pearson, gets your students started on a career in the Graphic Design Industry.

  • Presents Graphic Design Career Options
  • Emphasis on Employability and Professionalism
  • Introduces Design Concepts and Skills
  • Getting Started with Photography
  • Prepare for Industry-Recognized Certification

Essential Skills of a Graphic Arts Professional

An introduction to the Arts, A/V Technology, and Communications cluster, focusing on essential skills and technology in graphic design careers.


Lay the Foundation for Career Success

Students learn the essential skills of Graphic Design professionals including goal setting, critical thinking and problem-solving.


Teach Basic Design Skills

Students learn fundamental concepts including types and formats of graphics, fonts, shapes, as well as drawing skills.


Get Started with Photography

The text introduces the essential skills students need to get started with photography including imaging and layout software.

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Prepare for Certification

When implemented in addition to the Adobe Classroom in a Book Series, this program helps prepare students for the Adobe Certified Professional Exam from Certiport®.

A Practical Introduction to the Graphic Design Industry and Professions

  • Career Preparation
    • Career Options
    • Academic Planning
    • Entrepreneurship
  • Design Basics
    • Developing Visual Skills
    • Developing Creative Skills
    • Colors, Shapes, and Typography
  • Graphic Design Skills and Technology
    • Imaging and Publishing Software
    • Printing Technologies
    • Capstone Projects

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Interactive eText Overview

Tour the engaging features of the Bookshelf by VitalSource® Student eText

Online Platform for Principles of Graphic Design CTE Program


The Bookshelf by VitalSource® eText platform features include search and navigation, bookmarking, note taking, creating personalized study tools and more. Students can access content anytime, anywhere, including 100% offline access. The latest enhancements to the platform include AI generated assessment questions called Bookshelf CoachMe®.

Additional Principles of Graphic Design Resources

  • Downloadable Teacher Resources
  • Teacher’s Wraparound Edition
  • Test Bank with TestGen®
  • Visual Aid Presentations

Downloadable Teacher Resources

Access the complete collection of Teacher Resources provided for Principles of Graphic Design.

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Teacher’s Wraparound Edition

The valuable print Teacher’s Wraparound Edition includes the Student Edition page with point-of-use teaching tips, discussion questions, vocabulary support, and lesson plan suggestions for less advanced, more advanced and special needs students.

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Test Bank with TestGen®

The Test Bank includes multiple choice, fill-in-the-blank, and True/False questions for each chapter. TestGen helps you quickly create paper quizzes and tests that supplement the content in your textbook, without creating extra work for you.

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Visual Aid Presentations

Available in both PowerPoint® and Articulate Rise, begin each class session with an engaging review of objectives and key vocabulary terms.

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Frequently asked questions about Principles of Graphic Design

  • What topics are included in the Table of Contents?
    Unit 1 Career Preparation
    • Chapter 1 Careers in Arts, Audio/Visual Technology, and Communications
    • Chapter 2 Developing Employability Skills
    • Chapter 3 Career-Ready Practices
    • Chapter 4 Skills for Professional Success
    • Chapter 5 Digital Citizenship
    Unit 2 Introduction to Design
    • Chapter 6 Working with Graphics
    • Chapter 7 Graphic Design Basics
    • Chapter 8 Typography and Text
    • Chapter 9 History of Graphic Design
    • Chapter 10 History of Photography and Printing Technologies
    Unit 3 Introduction to Vector Illustration
    • Chapter 11 Getting Started with a Draw Program
    • Chapter 12 Creating and Editing Shapes and Paths
    • Chapter 13 Working with Type
    Unit 4 Introduction to Printing and Imaging
    • Chapter 14 Getting Started with an Image Editing Program
    • Chapter 15 Printing Technology
    • Chapter 16 Page Layout and Desktop Publishing
  • What grade levels is this text appropriate for?
    Grades 9-12
  • What types of courses is this text best suited for?
    This program is designed for the following high school CTE courses:
    • Commercial Art
    • Desktop Publishing
    • Drawing and Painting
    • Graphic Arts and Printing
    • Introduction to Graphic Design
    • Principles of Arts, A/V Technology, and Communication
  • What Student Resources are available?
    Available Student Resources include the print Student Edition and Student Edition eText on Bookshelf by VitalSource®.
  • What Teacher Resources are available?
    Available Teacher Resources include the print Wraparound Teacher’s Edition, TestGen® Test Bank, PowerPoint® presentations, and Dynamic Rise Presentations.
  • What are the digital license options?
    Student access to the eText on Bookshelf by VitalSource® can be purchased for 1 or 6 years.

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