Principles of Web Design, 1st Edition © 2024

Principles of Web Design, published by Pearson, gets your students started on a career in the Web Design Industry.

  • Presents Web Design and Development Career Options
  • Emphasis on Employability and Professionalism
  • Practical information about technology applications
  • Prepare for Industry-Recognized Certification

Essential Skills of a Web Design Professional

Pedagogical features allow students to apply design knowledge while introducing them to careers in the Web Design field.


Lay the Foundation for Career Success

Students learn the essential skills of Web Design professionals including goal setting, critical thinking and problem-solving.


Support Skill development and Career Readiness

Career and Design Projects and Curriculum Connections provide opportunities to apply newly acquired skills to real career opportunities.


Emphasis on the Latest Design Applications

The text focuses on the use of Adobe® Creative Cloud programs including Adobe Illustrator®, Photoshop®, Animate®, Premiere Pro®, Audition® and Dreamweaver®.

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Prepare for Certification

When implemented in addition to the Adobe Classroom in a Book Series, this program helps prepare students for the Adobe Certified Professional Exam from Certiport®.

A Practical Introduction to the Web Design Industry and Professions

  • Career Preparation
    • Career Options
    • Employability Skills
    • Academic Planning
    • Entrepreneurship
  • Design Basics
    • Developing visual skills
    • Developing creative skills
    • Typography with text and graphics
  • Web Design Skills and Technology
    • Developing a website
    • Introduction to HTML and CSS
    • Working with digital media
    • Optimizing and publishing a website
    • Network systems and the internet
    • Capstone Projects

Access and interact with the Principles of Web Design content to promote learning


Interactive eText Overview

Tour the engaging features of the Bookshelf by VitalSource® Student eText.

Online Platform for Principles of Graphic Web CTE Program


The Bookshelf by VitalSource® eText platform features include search and navigation, bookmarking, note taking, creating personalized study tools and more. Students can access content anytime, anywhere, including 100% offline access. The latest enhancements to the platform include AI generated assessment questions called Bookshelf CoachMe®.

Additional Principles of Web Design Resources

  • Downloadable Teacher Resources
  • Teacher’s Wraparound Edition
  • Test Bank with TestGen®
  • Visual Aid Presentations

Downloadable Teacher Resources

Access the complete collection of Teacher Resources provided for Principles of Web Design.

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Teacher’s Wraparound Edition

The valuable print Teacher’s Wraparound Edition includes the Student Edition page with point-of-use teaching tips, discussion questions, vocabulary support, and lesson plan suggestions for less advanced, more advanced and special needs students.

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Test Bank with TestGen®

The Test Bank includes multiple choice, fill-in-the-blank, and True/False questions for each chapter. TestGen helps you quickly create paper quizzes and tests that supplement the content in your textbook, without creating extra work for you.

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Visual Aid Presentations

Available in both PowerPoint® and Articulate Rise, begin each class session with an engaging review of objectives and key vocabulary terms.

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Frequently asked questions about Principles of Web Design

  • What topics are included in the Table of Contents?
    Unit 1
    • Chapter 1: Careers in Web Design and Development
    • Chapter 2: Developing Employability Skills
    • Chapter 3: Career-Ready Practices
    • Chapter 4: Skills for Professional Success
    • Chapter 5: Digital Citizenship
    • Chapter 6: Professional Communications
    Unit 2
    • Chapter 7: Design Basics
    • Chapter 8: Typography and Text
    • Chapter 9: Developing a Website
    • Chapter 10: The History of the Internet and Web Media Technology
    Unit 3
    • Chapter 11: Introduction to HTML
    • Chapter 12: Structuring Pages with HTML
    • Chapter 13: Introduction to CSS
    Unit 4
    • Chapter 14: Introduction to Graphics
    • Chapter 15: Working with Animation
    • Chapter 16: Working with Audio and Video
    Unit 5
    • Chapter 17: Adding Interactivity to a Web Page
    • Chapter 18: Publishing a Website
    • Chapter 19: Network Systems and the Internet
    Unit 6
    • Chapter 20: Capstone Projects
  • What grade levels is this text appropriate for?
    Grades 9-12
  • What types of courses is this text best suited for?

    This program is designed for the following high school CTE courses:

    • Web Design
    • Web Development
    • Web Programming
  • What Student Resources are available?
    Available Student Resources include the print Student Edition and Student Edition eText on Bookshelf by VitalSource®.
  • What Teacher Resources are available?
    Available Teacher Resources include the print Wraparound Teacher’s Edition, TestGen® Test Bank, PowerPoint® presentations, and Dynamic Rise Presentations.
  • What are the digital license options?
    Student access to the eText on Bookshelf by VitalSource® can be purchased for 1 or 6 years.

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