Entrepreneurship: Owning Your Future, 13th Edition © 2024

Entrepreneurship: Owning Your Future, published by Pearson, provides a comprehensive guide to developing a business plan in today’s competitive, highly technical environment. The updated 13th Edition includes:

  • New entrepreneur case studies
  • New photos and illustrations
  • The latest in business technology developments and applications
  • Updated standards on diversity, equality, and inclusion
  • Aligned to Industry-Recognized Certification
  • NEW! Bundle with the ESB Prep Course

Foundational Entrepreneurship Program with Digital Support

Entrepreneurship: Owning Your Future provides a comprehensive guide to developing a business plan, with a strong financial focus.


Engaging Chapter Features

Throughout the chapter, students will find features that focus on entrepreneurial investigations and case studies highlighting successful entrepreneurs.


Authored by NFTE

Network for Teaching Entrepreneurship is a global educational nonprofit focused on bringing the power of entrepreneurship to youth in low-income communities. NFTE has trained thousands of teachers and educated more than a million young people worldwide.


Project-Based Learning

This methodology allows students to learn by doing in the context of creating their own business concept. Students refine their business concept as new knowledge is gained.


Preparing for Certification

The text prepares students for the ESB V.2 Entrepreneurship & Small Business certification exam from Certiport®. Add the digital ESB Prep course from NFTE for additional test preparation.

Foundational Entrepreneurship Program

  • Updated Chapter Openers
  • Workplace-Relevant Activities
  • NEW! ESB Prep Course

Updated Chapter Openers

  • Guiding Question
    Each section begins with a question prompt for a whole-classroom discussion.
  • Objectives
    Easy-to-understand section objectives identify the key concepts in each section.
  • Application to Business Planning
    Each topic relates to the ongoing business plan being developed.
  • National Standards
    National ESB standards as well as Common Career Technical Core standards are included.
  • Career Competencies
    Each topic develops skills essential to professional business success.

Workplace-Relevant Activities

  • End-of-Chapter Assessment
    Each chapter ends with a series of review questions that check the student’s understanding of the chapter content from a variety of perspectives.
  • Critical Thinking Questions
    These questions prompt students to think more deeply about key concepts.
  • Entrepreneurial Thinking Exercises
    These assessment questions help develop and reinforce the entrepreneurial mindset.
  • Extension Activities
    These activities provide alternatives to further reinforce chapter content.
  • Student Activity Workbook
    This workbook is an additional practice resource for each chapter while supporting overall development of the Business Plan.

NEW! ESB Prep Course

  • Add Digital Test Prep to Your Entrepreneurship Curriculum
    • Designed to prepare students for success on Certiport’s Entrepreneurship and Small Business (ESB) Certification Exam
    • 18 Digital lessons with built-in activities, quizzes, and test prep (30-40 hours of instruction)
    • Delivered in a versatile, user-friendly Canvas® course from NFTE®
    • Bundle ESB Prep with print or go 100% digital with complete access to the Entrepreneurship eText!
  • Test Prep Contents
    • Intro to ESB and the Entrepreneurial Mindset
    • The Lean Canvas and Design Thinking
    • Identifying Business Ideas & Turning Them Into Opportunities
    • Lean Market Research and Competitive Advantages
    • Marketing and Selling Products or Services
    • Customer Segments and Promotional Channels
    • Business Costs, Delivering Products & Services, and EOU Economics
    • Financing and Running a Startup
    • Elevator Pitch
  • Engaging Activities to Ignite an Entrepreneurial Mindset
    • Entrepreneurial Mindset Warm-Ups
    • Embedded Activities: Graphic Organizers, Interactive Matching, Image Hotspots, Vocabulary Flashcards, Classifications
    • Entrepreneur’s Journal and Self Reflections
    • Extensions: Videos, Articles, and Further Reading
    • Interactive Assignments and Lesson Practice Quizzes
    • Practice Tests for each ESB Content Domain
  • Teacher Resources
    • Plan with Implementation Guides and a Scope and Sequence, aligning lesson goals to ESB Objectives
    • Teach with ready-to-go PowerPoint® presentations, guiding questions, and customizable rubrics
    • Utilize Canvas® tools including a gradebook, discussion board, and more!

Access and interact with the Entrepreneurship content to promote learning


Program Overview

See how this program provides essential tools for building future entrepreneurs.


Interactive eText Overview

Tour the engaging features of the Bookshelf by VitalSource® Student eText.

Online Platform for your Entrepreneurship CTE Program

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The Bookshelf by VitalSource eText platform features include search and navigation, bookmarking, note taking, creating personalized study tools and more. Students can access content anytime, anywhere, including 100% offline access. The latest enhancements to the platform include AI generated assessment questions called Bookshelf CoachMe®.

Entrepreneurship: Own Your Future Additional Resources

  • Downloadable Teacher Resources
  • Teacher’s Wraparound Edition
  • Student Workbook
  • Test Bank with TestGen®
  • Visual Aid Presentations

Downloadable Teacher Resources

Access the complete collection of Teacher Resources provided for Entrepreneurship: Own Your Future , 13th Edition.

Download Teacher Resources

Teacher’s Wraparound Edition

The essential resource for instructors including teaching tips, opportunities to facilitate discussions, and more.

Download Teacher Resources

Student Workbook

This print resource is available for additional practice for each chapter and as a resource to develop the Business Plan. A downloadable Answer Key is available for teachers.

Download Teacher Resources

Test Bank with TestGen®

The Test Bank includes multiple choice, fill-in-the-blank, and True/False questions for each chapter. TestGen helps you quickly create paper quizzes and tests that supplement the content in your textbook, without creating extra work for you.

Download Teacher Resources

Visual Aid Presentations

Available in both PowerPoint® and Articulate Rise, begin each class session with an engaging review of objectives and key vocabulary terms.

Download Teacher Resources

Frequently asked questions about Entrepreneurship: Owning Your Future, 13th Edition

  • What topics are included in the Table of Contents?

    UNIT 1: Big Idea: Developing an Entrepreneurial Mindset

    • Chapter 1: Importance of Entrepreneurship
    • Chapter 2: Characteristics of an Entrepreneur
    • Chapter 3: Being an Intrapreneur
    • Chapter 4: Social Entrepreneurship
    • Chapter 5: Managing Risk


    UNIT 2: Big Idea: Opportunity Recognition & Market Analysis

    • Chapter 6: Idea Generation
    • Chapter 7: Turning Ideas into Opportunities 
    • Chapter 8: Evaluating Opportunities
    • Chapter 9: Market Research Methods
    • Chapter 10: Using Data to Make Business Decisions 


    UNIT 3: Big Idea: Competition

    • Chapter 11: Entrepreneurship and the Economy
    • Chapter 12: Supply and Demand
    • Chapter 13: Direct and Indirect Competition
    • Chapter 14: EOU and Competitive Pricing
    • Chapter 15: Establishing a Competitive Advantage 


    UNIT 4: Big Idea: Delivering Value to Customers

    • Chapter 16: Identifying a Target Market
    • Chapter 17: Understanding the Needs of a Customer Segment
    • Chapter 18: Delivering Value to a Customer Segment
    • Chapter 19: Communicating Value to Customers
    • Chapter 20: Attracting and Retaining Customers 


    UNIT 5: Big Idea: Business Model

    • Chapter 21: Channels of Distribution
    • Chapter 22: Identifying Internal Resources
    • Chapter 23: Determining Operating Activities
    • Chapter 24: Establishing External Partnerships
    • Chapter 25: Legal Structures


    UNIT 6: Big Idea: Financial & Expense Management

    • Chapter 26: The Cost of Doing Business
    • Chapter 27: Expense Management
    • Chapter 28: Revenue Streams and Sales Projections
    • Chapter 29: Financing the Business
    • Chapter 30: Financial Analysis 


    UNIT 7: Big Idea: Operating the Business

    • Chapter 31: Managing the Business
    • Chapter 32: Government Regulations
    • Chapter 33: Recordkeeping
    • Chapter 34: Accounting Systems
    • Chapter 35: Taxes and Your Business 


    UNIT 8: Big Idea: Growing the Business

    • Chapter 36: Planning for Business Growth
    • Chapter 37: Growing Operations
    • Chapter 38: Recruiting and Training Staff
    • Chapter 39: Franchising and Licensing
    • Chapter 40: Exit Strategies 


    Appendix A: Eva’s Edibles–Sample Business Canvas
    Appendix B: Eva’s Edibles–Sample Plan
    Appendix C: Glossary
    Photo Credits
  • What grade levels is this text appropriate for?
    Grades 9-12
  • What types of courses is this text best suited for?
    This program works well in Entrepreneurship, Business and Marketing courses.
  • Does this text prepare students for any industry recognized certification?
    Yes. Entrepreneurship: Owning Your Future, 13th Edition prepares students for the ESB V.2 Entrepreneurship & Small Business certification from Certiport®.
  • Who authors this program?
    The program is authored by the Network for Teaching Entrepreneurship (NFTE). NFTE is a global educational nonprofit focused on bringing the power of entrepreneurship to youth in low-income communities. Since its founding more than 30 years ago, NFTE has trained thousands of teachers and educated more than a million young people worldwide.
  • What Student Resources are available?
    Available Student Resources include the print Student Edition, Student Workbook, and Student Edition eText on the Bookshelf by VitalSource® platform.
  • What Teacher Resources are available?
    Available Teacher Resources include the print Teacher’s Wraparound Edition, Student Activity Guide Answer Key, TestGen® Test Bank, PowerPoint® Presentations and Dynamic Rise Presentations.
  • What are the digital license options?
    Student digital access to the Bookshelf by VitalSource® eText can be purchased for 1 or 6 years.
  • What are the purchasing options for the ESB Prep Course?
    The digital ESB Prep Course can be bundled with the print Student Edition of Entrepreneurship: Owning Your Future, 13th Edition. Or, go completely digital and purchase the ESB Prep Course with access to the Entrepreneurship eText.

PEARSON, MYLAB, REVEL, Pearson Logo are trademarks owned and/or registered by Pearson plc and/or its affiliates. All other third party marks associated with these products are the property of their respective owners. Copyright in the works referenced herein is owned by Pearson Education, Inc. Pearson Education has control over the editorial content in these instructional materials.

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